Robinhood Enters Sports Prediction Markets with NFL and NCAA Football Wagering

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2025-08-19 21:33:01

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Robinhood is expanding beyond traditional financial markets by launching prediction markets for professional and college football through a partnership with Kalshi. The platform will allow users to trade outcomes of NFL and NCAA Power 4 games starting with the 2026 season.

The MOVE strategically leverages America's obsession with football to drive engagement. Robinhood Derivatives will host the markets, enabling users to wager on regular-season matchups—a first for the crypto-friendly trading platform.

JB Mackenzie, Robinhood's VP of Futures and International, emphasized football's dominance in American sports culture. This initiative marks a significant diversification from Robinhood's core offerings of stocks and cryptocurrency trading.

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